Gizem Oduncu

1.    Rhythm as Structure  
2.    Form Translated
3.    Short Film, Long Story
4.    Spring Uninterrupted
5.    Banking, Served Simply
6.    Crafting Change

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ADVERTISING CAMPAIGN FOR AKBANK
2022Akbank is a major financial institution in Turkey, offering a wide range of banking services.

To promote its support packages for SMEs, the campaign moved away from the conventional tone of financial communication and adopted a more playful and easy-to-understand approach. Using the metaphor of a cake to represent the variety of benefits offered, the film and accompanying key visuals communicated complex banking advantages in a clear and engaging format tailored to small business owners.






CREDITS


CLIENT
AKBANK

AGENCY
TBWA\
ISTANBULECD
VOLKAN KARAKAŞOĞLU
CREATIVE DIRECTOR
UFUK IŞIK

CREATIVE GROUP HEAD
MEHMET DEMİREL

ART DIRECTOR
GİZEM ODUNCU
COPYWRITER
BUĞRA BİRGİN
DIRECTOR
GÖNENÇ UYANIK

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